The largest manufacturers of printers and MFPs - Hewlett-Packard, Canon and Epson - have jointly patented a system that can automatically add advertising to printed documents.
Such advertisements will occupy up to 5% of the total sheet area and will be located outside the print boundaries. We are talking about contextual advertising - artificial intelligence in the cloud will analyze the contents of the document sent for printing and try to select an advertisement on the same topic.
According to the patent, advertising in printouts will only appear to those users who use counterfeit cartridges or continuous ink supply systems. As soon as the user returns to the original consumables, everything will be the same.
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